This topic has been one of the most requested for me to cover and for good reason: Fiverr’s changes and updates seem to have been affecting everyone lately. It seems that sellers that have been getting a consistently high number of impressions for their gigs, saw them suddenly drop off. Other people have seen random spikes in their gig impressions.
I’m not an expert on the Fiverr search algorithm. I’m not even sure how it works, nobody does. This is all speculation from me and other Top Rated Sellers that I have spoken with.
Firstly, it seems like everytime there is a Fiverr update, like Fiverr 2.0 and 3.0, Fiverr makes a major change to the search algorithm and it seems to reset everything. Every gigs starts to reindex again from scratch, giving everyone a fair shake on getting the top spots for highly searched keywords.
It seems with Fiverr 3.0, Fiverr plays roulette with the top spots. A few weeks your gig might appear in the top 3 spots for a search term, then for another few weeks it’s not there and your impressions drop. I’m unsure whether or not Fiverr does this on purpose to try and give everyone a fair chance of having their gig appear at the top of searches.
So what can you do about it? Unfortunately there isn’t much. Fiverr doesn’t tell us anything about how the algorithm works nor do a seller’s stats reveal what keywords people are finding their gigs through. If it told us that, like Google Analytics, it’d be a lot more obvious what keywords we should focus on. Plus, if everyone knew how the algorithm worked, every seller would try to manipulate it and exploit it. So, it’s understandable why this is the way it is.
But There Is One Thing You Can Do That Helps
One effective way to try to rank your gigs is to simply search on Fiverr what you think buyers would search for to find your gig. Take a look at the top 3 gigs that come up. Look at what their titles are, the keywords they use, common phrasing or word structure they use for their titles and Gig descriptions. Take a look at the gig extras they offer and what tags they use.
I’m not saying completely copy your competitors because that won’t work. What you want to do is tweak your gigs and improve upon what your competitors are doing.
Another thing you can do is simply create variations of your gig and test them up against one another. Obviously you need to make them different enough so that Fiverr doesn’t shut them down for being duplicate gig.
For example, if one of your gigs is “I will write a 500 word article for you” create a variation that says “I will create a 600 word blog post for you” and change the description slightly as well. Use different keywords, different phrasing.
Or Simply Don’t Rely On Search Traffic
If you’re frustrated by constantly up and down impressions on your gigs, simply stop relying on search traffic. Instead, focus on getting return customers. Contact buyers a few weeks later and follow up with them, offer them deals if they do business with you again. Or simply provide an excellent product that people will want to come back to you.
Some Speculation On What Might Be Ranking Factors
So, obviously, gigs can’t simply rank on just the keywords alone. There must be other factors that Fiverr looks at when it decides how it ranks your gig in certain searches. Again, this is all speculation, but trying to improve on all of these factors couldn’t hurt anyway.
Reviews: Having a lot of reviews and positive reviews might tell Fiverr that you are offering a quality gig. This could help bump it up in popular searches so that buyers see the best available first.
Cancellations: Having a gig with a low number of cancellations might also be a factor Fiverr’s algorithm look at. Having a low cancellation percentage, especially in the past, seems to be important.
Late Deliveries: A low number of late deliveries on your gig could tell Fiverr that you’re a good seller.
High Average Selling Price: If buyers are frequently purchasing your gig extras or purchasing multiples, that could tell Fiverr’s algorithm that you are offering a lot of value.
Average Response Time: Having a short average response time tells Fiverr you are an active seller. Being an active seller means buyers are responded to faster, meaning they have a better experience on Fiverr overall.
Seller Level And Gig Video: Naturally, we all see that Top Rated Sellers have a little more ranking power than a seller with no level. A gig video used to also be a huge factor for ranking in the past, it might still be important to have on all of your gigs.
Overall, there seems to be a theme. If your gig is awesome, you deliver a good product, have good customer service and you’re making Fiverr a better place, it only makes sense that Fiverr’s algorithm will try to put you in front of more searches. It makes sense for Fiverr to do this. They want to expose the best stuff first so that the people spending money on the site have a great experience, come back and tell their friends about it.